Not so long ago, the term media in its strictest definition included television, radio, newspapers and magazines. Now, with online marketing a required and very effective advertising platform, the term includes another dimension altogether. Video-Audio-Podcasting-Webinars-Article marketing are all part of the online MEDIA scene but the story doesn’t end there!
The single most important thing to keep in mind when seeking online marketing success is the CONVERSATION. Wherever the opportunity presents itself, your voice IS the NEW media.
How exciting to be able to create our own news, spin our own story and promote ourselves as effectively, and often better than the old establishment of broadcasters and news editors! Write an article, list your business in multiple directories, publish photos of your product service or establishment, produce a video about what you do… interact with your clients and potential customers on a viral level…the opportunities to represent yourself online are endless. The beauty is the depth and breadth of your reach and the tremendous return on investment!
Online Media Pros is about helping you coordinate your voice, amplify your message and deliver your content to the world through as many media platforms as possible. Producing just one video, or writing just one blog post or posting just one series of photographs will not get you noticed. Having a plan, a systematic approach to delivering consistent content to multiple online destinations is the golden rule of online success. Don’t have time?? We understand. You have all you can handle just managing and growing your business, how in the world will you find time to start and maintain a media “campaign”? Organization and systematization are the keys. Here are 5 steps to creating and sustaining a LOUD and very effective voice online:
List your specific Goals and objectives
- More customers? How many?
- Build an email list?
- Launch a new product or service?
- Broaden your customer base?
- Position yourself as a professional and or expert in your field?
Select your list of publications and set up your personal accounts
- Blog, Youtube, Facebook, Your Website, Directories, Twitter, Yelp, FourSquare
Decide how many times you will publish to each account (Don’t over commit-Be realistic)
- Posting once a day to your Twitter account is fine, Writing and publishing one article per month is fine too. Creating a Video and posting it on You Tube only when you have great news is excellent!
Dedicate a specific amount of time per week, that’s it, no more, no less.
- 3 hours a week? 30 minutes per day? Whatever you decide, commit to it and follow through
- Then, forget about it!
- Don’t get bogged down with the notion you have to be active every single day because you don’t! Just be consistent!
Be Consistent
For a complete outline plus more information on how to develop a personalized online media plan for your specific business type email us at info@onlinemediapros.com or call us today! 760 863 2200 For immediate assistance in super launching your campaign, our team is ready to listen, gather your info, process your objectives, develop and execute a fast action plan. Either way you are on your way to increasing your online presence and using the tools of NEW media to their highest advantage!
