Linked In and Article Writing

Linked In is unmeasurably the most professional and most serious of all Social Media Platforms. To the degree one wants to elevate their brand, find new connections and connect with other decision makers in any given field, LinkedIn is the platform to be taken seriously. Give your insights new momentum | Publish on LinkedIn from LinkedIn...
TV Advertising on a Budget

TV Advertising on a Budget

Television advertising is often bypassed by small and mid-sized businesses in favor of print, radio, and even Internet. They often view TV as too expensive and may believe that only large national companies can advertise on it. While that may have been true a generation ago, the advent of cable television and the explosion in the number of stations and programming has made TV an advertising medium that is effective for even local businesses — a medium that businesses of virtually any size can afford. “If you’re a local firm, such as a jeweler, you don’t need to run ads nationally,” says J. T. Hroncich, managing director and principal of Capitol Media Solutions, an agency that helps companies buy advertising. “Cable TV is very reasonable. As opposed to taking out an ad during American Idol on broadcast TV, you can take out a local ad on a popular cable show, such as Top Chef. It all depends on who your target market is.” The following article will review why TV is a good advertising medium, how to target your TV ads, and how to buy TV advertising on a budget. Why Buy TV Advertising and How to buy on a budget Television can be an attractive and effective use of advertising dollars for certain types of small or mid-sized businesses. TV (video) maximizes the reach of a commercial message and provides the opportunity for your potential customers to visually understand your service or product. If your product is visually appealing: tangible goods such as freshly painted home, new furniture, jewelry, or is helped by a personal connection i.e. Dentist,...
VIDEO in your scope of online marketing is ESSENTIAL!

VIDEO in your scope of online marketing is ESSENTIAL!

If a picture is worth a thousand words, then a video is “worth MILLIONS” Video markteing is no loner an “OPTION” idf you are serious about creating an effective online marketing campaign. Online Video Consumption In a month – 45%+ users view videos atleast once a month and an average viewer is exposed to 32 videos per month. In a day – 100 Million people are watching videos; no wonder YouTube is the 2nd most visited website. Once a week – An average user spends 16 minutes to watch videos, from that 50% watch business related videos which includes a major chunk (3/4th) of executives who are viewing these videos. 65% of audiences visit the marketer’s website after they have viewed the video, now this is a percentage you just cannot ignore. Result of the Online Video Consumption 80% of users remember the ad they have watched online, this takes brand recall to another level. 46% of users take action after viewing the video, and a breakdown of what they do further – 26% look for more information (importance of a clean website), 22% visit the website mentioned in the ad (Have an effective landing page), 15% visit the company mentioned in the ad (Be engaging on social networks to create an impression) and lastly 12% purchased the product which they saw. Video marketing gives emergence to E-commerce as, 64% are likely to buy the product online after viewing the ad. Real estate listing with video has received whopping 403% more inquiries. When it comes to videos demographic don’t matter, visuals are simulating to all the ages. When you integrate...
Your “Subject Line” could KILL the message

Your “Subject Line” could KILL the message

You spend hours crafting the perfect message, the ultimate introduction to your spectacular offer and once finished, there is yet one more hurdle… the ominous BLANK Subject line glaring back at you ! You know this is the Golden Gate, the invitation, the KEY to having your message read vs. deleted in a heartbeat. What do you say?  What are the magic words that will entice your reader to OPEN your email immediately? The list of “words” both good and bad found below may surprise you. What the lists do show is that the simplest shift-tweak or minor change can mean a world of difference to your campaign… According to a recent study by the British Marketing Firm ANESTRA,  the words “Free Delivery”  “Alert” and “Bulletin” when used in your subject line had much higher than average open and click through rates. On the other hand, “Report”, “Learn”, “Book”, “Newsletter” actually had a negative effect and very low open rates. As for “DATE” related content, the highest open rate is achieved by using “Daily” and “Weekly” whereas using “Monthly” had the reverse and most definitely negative effect. So, we can safely say we NEVER want to use “Learn from our Monthly Newslstter” in our subject line… correct? OTHER WORDS WITH SURPRISING IMPACT ARE: High open rates:  Video, Sale, Voucher, News,  pad,  Breaking, Editor, Update, Review, Limited and Special. Low and negative open rates:  “?”  Win, Trail, Facebook, Free, Register, Discount, Forecast,  “Top Stories” and “This week” WORDS are incredibly powerful, but more importantly our clients-customers are a sensitive and savvy moving target . As business owners, professionals and entrepreneurs...
Social Media-Treat it like one BIG Party!

Social Media-Treat it like one BIG Party!

Treat Social Media like one big party and you will do just fine! This is one of the best descriptions of how to succeed with Social Media we have read.  Written by Avi Savar, founder and CEO of Big Fuel Communications, it really defines the social media scene in terms we can easily relate to and to which we can apply our tried and true social graces and good old manners. Please read and enjoy. My thanks to Ave Saver for sharing his perspective with all of us. If you are a brand looking to connect with consumers through social media, think of social media as one giant party. I’ve been using this analogy for some time now, and it seems to resonate with everyone who hears it. Here’s why: You can’t start conversations with product stories; you need to lead with people stories Try to align yourself with the “in crowd” so people will want to talk to you The social media party is not about making eye contact (impressions); it’s about shaking hands (engagements) Social media is one giant party Let’s first set the stage. Imagine the social web as one huge cocktail party. In one corner of the room, a group of moms are talking about education and parenting issues. In another corner of the room, a group of recent college grads laugh over Will Ferrell’s latest movie. Everywhere you turn, different groups of people are enjoying themselves, sharing stories, discussing current events, pop culture, trends, etc. All the groups are mingling, making new “friends,” and the most influential people in the room have the most...